Prompt library
AI Search Prompt Library
Example prompts to help marketers test how AI answers buyer questions across awareness, consideration, evaluation and decision stages.
The way buyers ask questions in AI engines is different from traditional keyword search. Use these sample prompts as a starting point for testing how your brand, products and competitors appear in AI-led discovery.
Awareness-stage prompts
- What should I consider when choosing a [category] solution?
- What are the main challenges with [buyer problem]?
- How do companies usually solve [problem]?
- What are the risks of getting [process/solution] wrong?
- What questions should I ask before buying [type of product/service]?
Consideration-stage prompts
- What are the best tools for [use case]?
- Which companies provide [type of solution] for [industry]?
- What should a [role] look for in a [category] platform?
- Which providers are strong for [specific need]?
- What are the best options for [problem] in the UK?
Evaluation-stage prompts
- Compare [Brand A] and [Brand B] for [use case].
- What are the strengths and weaknesses of [brand/product]?
- Is [brand/product] suitable for [buyer type]?
- What alternatives are there to [competitor]?
- Which provider has the strongest evidence for [sector/use case]?
Decision-stage prompts
- Which [category] provider would you recommend for [buyer scenario]?
- Should I choose [brand/product] or [competitor]?
- What are the risks of choosing [brand/product]?
- Which [category] provider is best for a [company type] with [constraint]?
- What proof exists that [brand/product] works for [industry/use case]?
How to use these prompts
Run the same prompt across more than one AI engine. Capture the answer, citations, competitors mentioned, whether your product appears, and whether it is recommended. Then retest after improving content, proof and third-party source coverage.