AI Visibility Signals
Short notes on the changes shaping AI search, buyer journeys and product visibility.
AI search is moving quickly. Not every change needs a full report, but some signals are too useful to ignore. This is where we track the updates, research findings and market shifts that matter for marketing teams trying to understand how buyers now discover, compare and shortlist products in AI-generated answers.
Google may be the most under-measured AI search surface
Most AI visibility conversations focus on ChatGPT, Perplexity and Claude. But Google's AI Overviews and AI Mode may be the larger, more immediate commercial surface for many buyers. Marketing teams need to measure visibility across AI-augmented search, not only standalone AI tools.
Lighthouse now checks for llms.txt. Here's why marketers should care.
Chrome Lighthouse now checks whether a website has an llms.txt file. That does not make llms.txt a ranking factor, but it is a useful signal that AI-readable site architecture is becoming part of modern website readiness.
Where signals sit
- Insights — deeper thought leadership.
- Studies — original research and analysis.
- Resources — tools, templates and calculators.
- AI Visibility Signals — fast commentary on market changes.