AI Discovery Maturity Model

AI Discovery Quick Check

Answer 10 questions to get an interim view of where your organisation may sit on the AI Discovery Maturity Model.

This is a quick-view score, not the full diagnostic. It is designed to help you understand where your marketing system may be strong, where it may be disconnected, and whether a full AI Discovery Diagnostic would be useful.

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How clearly are your priority buyer journeys mapped from problem recognition to decision?

How clearly are your priority buyer journeys mapped from problem recognition to decision?

Buyer journey clarity

How well does your current messaging reflect real buyer questions, objections and commercial triggers?

How well does your current messaging reflect real buyer questions, objections and commercial triggers?

Proposition and message-market fit

How clearly is your website structured around priority products, services or propositions?

How clearly is your website structured around priority products, services or propositions?

Content architecture

How well does your content support each stage of the buyer journey?

How well does your content support each stage of the buyer journey?

Content architecture

How easy is it for buyers to find proof, comparisons, FAQs and decision-stage evidence?

How easy is it for buyers to find proof, comparisons, FAQs and decision-stage evidence?

Evidence and citation readiness

How often is sales insight used to improve messaging, content and campaign planning?

How often is sales insight used to improve messaging, content and campaign planning?

Sales feedback and commercial improvement loop

How visible are your priority products or services in AI-generated answers?

How visible are your priority products or services in AI-generated answers?

AI visibility and discovery measurement

How well do you understand which sources AI systems cite when answering buyer questions in your category?

How well do you understand which sources AI systems cite when answering buyer questions in your category?

Evidence and citation readiness

How consistently are campaign activity, content, website structure and sales follow-up connected?

How consistently are campaign activity, content, website structure and sales follow-up connected?

Sales feedback and commercial improvement loop

How regularly do you measure, retest and improve discovery performance across AI, search, content and pipeline signals?

How regularly do you measure, retest and improve discovery performance across AI, search, content and pipeline signals?

AI visibility and discovery measurement

Answer all 10 questions to continue.