AI Discovery Maturity Model

AI Discovery Diagnostic

A structured assessment of how ready your marketing system is for AI-mediated discovery.

The quick check gives an interim view. The full diagnostic provides a scored maturity assessment and prioritised roadmap based on buyer research, visibility evidence, citation analysis and content architecture review.

What the diagnostic reviews

A structured review across the parts of your marketing system that shape discovery, evaluation and shortlisting.

Buyer journey and audience priorities

AI visibility across relevant buyer questions

Citation sources and evidence gaps

Content architecture and internal linking

Proposition clarity and message-market fit

Proof, comparison and decision-stage content

Sales feedback and commercial readiness

What you receive

A clear, scored picture of where you are and what to do next — built to inform leadership and planning decisions.

  • Scored maturity stage
  • Dimension-level findings
  • AI visibility baseline
  • Citation and evidence review
  • Priority content and architecture gaps
  • Commercial risk areas
  • Recommended roadmap

Why this is not just an AI audit

An AI audit can show whether you appear in AI-generated answers. The diagnostic explains why you appear, why you are missing, what evidence supports the answer, and what needs to change across proposition, content, buyer journey and measurement.

Who it is for

B2B marketing leaders
Digital and demand generation teams
Organisations with complex buyer journeys
Teams planning a website, content or proposition refresh
Businesses that need to understand AI visibility before competitors build an advantage

Discuss the diagnostic

If you want to understand where your organisation sits on the maturity model, the full diagnostic gives you a scored view and a practical roadmap.